Ms. Samantha Seaton

samantha seaton open banking forum

Ms. Samantha Seaton



Samantha Seaton, CEO, Moneyhub

Sam Seaton is CEO of Moneyhub, the market-leading Open Finance platform for customer-centric organisations that is at the industry forefront for financial data aggregation, intelligence and payments. Prior to leading Moneyhub, Sam worked for global advisory firms and innovative financial forecasting businesses.


Sam is passionate about the power of technology to help consumers achieve better financial outcomes. She is a non-executive director at the Charities Aid Foundation (CAF) Bank, on the Digital Advisory Panel at Newbury Building Society and on the advisory board of The Big Exchange. She is a founding member of Open51, the organisation that promotes the role of women developing open finance and the new data economy, a member of the Money and Pension Services (MaPS) Pension Dashboard steering group, a platform to help bring open finance to pensions. She is also a member of TISA’s Open Savings, Investments and Pensions (OSIP) steering group. The main goal of both TISA and OSIP is to make open finance a reality.


Sam was included in Innovative Finance’s Women in FinTech Powerlist 2021, and named 2020 Fintech Woman of the Year at the Professional Adviser Women in Financial Advice Awards.


Away from work, Sam is a keen horse-rider and regular eventer (an equestrian challenge comprising three disciplines – dressage, show jumping and cross country).